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An effective CRM strategy needs to include a way to collect, organize and take action with your data. In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. Small businesses need to be able to make their campaigns feel relevant and personal in order […]

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Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, […]

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Advances in technology and data analytics creating new-look marketers With increasing demand to demonstrate genuine value to the bottom line, Australian marketers are being challenged to upskill or face the very real likelihood of being left behind. Recent research conducted by The Association for Data-Driven Marketing & Advertising (ADMA) shows marketers are struggling to keep […]

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The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands […]

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