Marketing Analytics
Tapping Your Marketing Footprints Everywhere
Helping you create unified marketing experience at all touch points
Behind every tweet, every post, every call, every store visit and every other interaction, there is a customer who expects a personalised and unified experience, regardless of how, when and where they engage. And they expect the same level of service from an organization who employs 50 locally or 50,000 people across the globe.
Offering all what you ever wanted to know about your marketing
With Marketing Analytics, you can
Deeply understand customer sentiment from both internal and external sources; Increase customer loyalty and satisfaction by understanding what meaningful actions are needed; Get the right information to the right people to provide customers what they need to solve problems, cross-sell, and up-sell; Improve campaign effectiveness; Accurate, targeted cross-sell / up-sell; Retain your most profitable customers; Deliver superior customer experience at the point of service
The technology revolution has empowered customers and increased their bargaining power. Online communities and social media platforms have connected all the customers where they can freely voice their good and bad opinion.Technologies such as mobile devices, video customer support and more, have multiplied customer touch points.
Further, today customer profiles are dynamic; they evolve over times based on changes in buyer needs and as the dynamics of the overall marketplace. And the change is happening at a speed that was never experienced before and is generating massive amounts of data every minute.
These all interactions, communication and changes generate a massive amount of data that come from varied data sources. These data sources sometimes talk and sometimes do not talk to each other. Their volume and variety keep increasing every day.
Organisations now require specialised solutions to effectively manage these connections and capture the changes.It is of unprecedented importance to have a 360° view of your customers in real time.
A 360-degree view of the customer is a holistic approach that takes into account all available and meaningful information about the customer to drive better engagement, earn more revenue and foster long-term loyalty.It combines data exploration, data governance, data access, data integration and analytics in a solution that harnesses the volume, velocity and variety. AdroitBI provides several important capabilities to help you make effective use of big data and improve the customer experience.